Capabilities
Everything we've built in 12 months
Brand building
5 brands launched in under 12 months—each with distinct positioning that resonates with Indian parents.
- Baby Gambling: Premium newborn essentials (19K+ followers)
- Tiya: Infant silver jewelry with cultural relevance
- FirstBorn: Value-focused essentials for budget-conscious families
- Twinkle: Pure muslin specialists for sensitive skin
Product development
30+ SKUs designed and manufactured in-house. Every product goes through 3 sampling rounds minimum.
- In-house design team with infant safety expertise
- Material testing for breathability, durability, and skin-safety
- 3-round sampling process before production approval
- Continuous iteration based on customer feedback
Manufacturing & QC
Kerala-based factory with 10,000+ units/month capacity and 5-point quality checkpoint system.
- Vertically integrated—cutting to shipping under one roof
- Batch-level documentation and traceability
- 100% inspection before dispatch (no sampling-based QC)
- Reject rate tracking and continuous improvement
D2C & E-commerce
10,000+ orders fulfilled with 4.5+ star average. Live on own stores, Instagram, and marketplaces.
- End-to-end fulfillment with pan-India COD
- Professional product photography and content
- Customer service with <24hr response time
- Return rate under 5% across all brands
Distribution partnerships
Retail-ready packaging, documented margins, and flexible MOQs for partners of all sizes.
- Wholesale pricing with healthy retailer margins
- MOQ as low as 25 units for new partners
- Marketing collateral and display support
- Dedicated partner success manager
Engagement
Engagement models
Retail Distribution
Stock our products in your store. Flexible MOQs starting at 25 units, healthy margins, and marketing support included.
Wholesale Partnership
Bulk orders for resellers and distributors. Volume-based pricing with dedicated account management.
Manufacturing Partnership
Contract manufacturing for your brand. Access our Kerala facility, QC systems, and production expertise.
Vendor Onboarding
Supply raw materials or services to our brands. Transparent onboarding with clear quality requirements.
Partner inquiry
Start a partnership conversation.
Tell us your role and goals, and we will connect you with the right team.