About
Building responsible baby and family ventures
Our model is built on ownership. We don’t just invest; we build. We don’t just oversee; we operate. This hands-on approach ensures that every swaddle, every toy, and every piece of jewelry meets our unyielding standards for safety and care.
Story
Our timeline
2024
Founded in Kerala, India to build trusted baby and family brands.
2024
Established a robust portfolio rooted in safety, ethics, and care.
Purpose
Mission, vision, values
Mission
Build responsible, trusted brands for families through design-led products and operational excellence.
Vision
Become a long-term partner and portfolio builder for baby and family categories.
Values
Safety-first, integrity, thoughtful craftsmanship, partner trust, and continuous improvement.
Safety-first
We prioritize baby-safe design and quality control in every product decision.
Integrity
We work with transparent partner onboarding and clear governance standards.
Craftsmanship
Thoughtful materials and detail-oriented execution guide our work.
Partner trust
We build long-term relationships with vendors, distributors, and collaborators.
Leadership
A focused team with operational ownership
Hadi Mohammed Poovil
Founding Partner
Mohammed Shadin Nallattu Thodika
Founding Partner
Mohammed Shahas Karumannil
Founding Partner
Governance
Ethics, quality, and responsibility
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